Pernia Qureshi – All about fashion

The uber-glam Pernia Qureshi has revolutionized the world of fashion with Pernia’s Pop Up Fashion Shop. It has something for everyone:) Do check it out at http://www.perniaspopupshop.com/ and redefine the fashionista in you :)

Northernchowk spoke to Pernia recently:-

Pernia, please tell us a little bit about yourself.

I’m a fashion stylist and costume designer. Have styled movies like Aisha and Thank You in the past. I am now an entrepreneur with Pernia’s Pop-Up Shop which is an Indian premier designer e-commerce website.

What does fashion mean to you?

Fashion to me is a way of expressing myself. A means to show my personality.

How would you define Delhi’s fashion?

Very label conscious, very over indulgent. Women here wear a lot of make-up, fine jewellery and they do know how to up their style game.

How did you come across the idea for Pernia’s Pop Up Shop?

India lacks a true designer store online. Indian designers are amazing and they need a platform to showcase their talent globally. I have handpicked everything on the site. I looked through hundreds of styles and selected only the best of the best. Besides I am a shopaholic myself, what will be more interesting to do this as a career? The idea was to reach out to the fashion people out there, who wanted the best to be available at a common platform. Pernia’s pop up shop fulfils the need of the people who look for designer merchandise with an ease of shopping online.

Your favourite muse?

Its hard to pick one.

Do you stock Pakistani designers? How did Katy Perry end up with an Ayesha Khurram kaftan in her wardrobe?

Currently we have only Ayesha Khurram on the list of our Pakistani Designers,but we’ll be adding more names. The Ayesha Khurram kaftan was a gift to Katy Perry.

Do you have any favourite designers beyond the border?

I have so many including the Ro, Jill Sanders, Blah Blah, Georgio Armani, etc.

Is there a Scandinavian designer who you think stands out from the rest?

H&M

You recently attended the couture shows in Paris. Any lasting impressions?

I was very impressed by Raf Simmons fresh take on Dior. He created every girl’s dream at the Dior Haute Couture show. There were four different rooms and each room was decorated with different fresh flowers from wall to wall. I was literally in floral heaven. The collection was just as satisfying and stunning as the setting. He gave us a huge range of colour, textures and silhouettes. From the basic blacks, greys, to light pastels and bright primary colors, he used them all! I loved that all the outfits were beautifully tailored and yet extremely feminine. Some of my favourite looks included the many trousers paired with fully embelished tops with a peplum waist.

Do you ship to Norway?
Yes we ship internationally.

The “quick- five” questions for Pernia:
Favourite outfit- Everything from Pernia’s Pop-Up Shop, currently the Namrata Joshipura sand jacket

Favourite book- Love in the time of Cholera by Gabriel García Márquez, an all time favourite

Favourite travel destination- New York, coz it feels like home

Elegance in one word means- Confidence

One thing you’d take with you on a desert island- Lots of bottled water and a Shivan & Narresh bikini

- Asma Chaudhry